Books to Read for Real Estate Agents

Books All Agents Should Read

Mindset, Model and Marketing

Tom Ferry

While some agents are dominating the market, others are barely surviving. Tom Ferry goes through the secrets that the top agents possess that every aspiring real estate agent must know. This guidebook brings strategies to you that can transform both yourself and your team into real estate rockstars.

Mastery

Robert Greene

In general, people are facing the same problem. We are born as individuals and are forced to conform to the rules of society if we want to succeed. Mastery shows how the worlds most successful people have mastered their craft by learning through apprenticeship and following their individual paths rather than conforming to society.

Sell it Like Serhant

Ryan Serhant

Sell It Like Serhant is your handbook for levelling up in the world of sales, not just in real estate but in any industry. Serhant teaches lessons from his experience in sales. He shares his practical guidance on juggling multiple deals at the one time so that you’re never left strandeded with no deals. This book is a MUST HAVE for all agents.

The 10x rule

Grant Cardone

The 10x rule by Grant Cardone is all about 10x your dreams, thoughts and actions. “Massive thoughts must be followed by massive actions.” There is nothing ordinary about The 10X Rule. It is simply what it says: 10 times the thoughts and 10 times the actions of other people… You never do what others do.

The Millionaire Real Estate Agent

Gary Keller

The Millionaire Real Estate Agent is a guide book that explains the necessary concepts you must learn in order to be a millionaire real estate agent. Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever’s business.

Rich Dad, Poor Dad

Robert Kiyosaki

Rich Dad Poor Dad is Robert’s story of his rich dad and poor dad. His real father (poor dad) and his friends father (rich dad). This book disects both mindsets from either dad and opens your eyes to how the rich play a different game, exploding the myth that to become rich, you need to earn a high personal income.

Real Estate Superstar

Daniel Hayes

After 5 years working in real estate, Daniel Hayes amassed a personal income of $900,000, with very little sales experience and zero qualifications and training. Daniel goes through his experience climbing to the top, what he did to get there and the dedication that is required behind such a feat.

7 Habits of Highly Effective People

Stephen Covey

Sustained and lasting success in your personal, team and organizational environments is determined by your ability to influence, engage and collaborate with others and continuously improve and renew their capabilities. 7 Habits of Highly Successful people is one of the most powerful books for agents.

The Greatest Salesman in the world

Og Mandino

The Greatest Salesman in the World is a book, written by Og Mandino. This book is a guide for success in salesmanship, reciting a story of a poor camel boy, Hafid and how he later achieves a life of abundance. Og Mandino has shared 10 ancient scrolls that have led many great salesman to success time and time again

17 Rules of Game-Changer Thinking

Phillip Di Bella & Allan Bonsall

17 Rules of Game-Changer Thinking condenses a combined 70 years of knowledge into 17 Rules to help entrepreneurs navigate todays fast paced world of technology and business. This book shows the power of embracing change and how it can impact your future.

Jab, Jab, Jab, Right Hook

Gary Vaynerchuck

Jab, Jab, Jab, Right Hook helps you to understand that going directly for the sale is not the best way to sell. Creating platform specific content with the intention of helping BEFORE you mention the sale, will lead to a better outcome. This is how to truly stand out from your competition.

Secret Agents

Lisa B.

Secret Agents is comprehensive marketing system for real estate agents. This is not just a book, but a whole strategy around marketing your point of difference to your clients. Real Estate Coach Lisa B demonstrates that there are TWO Types of Agents in Real Estate. There are the agents that know how to market themselves and there are the ones that don’t.

How to Win Friends and Influence People

Dale Carnegie

This book will help you overcome a big problem people face, how to get along with people and influence them in your personal and business life. How to Win Friends & Influence People can help you achieve important goals helping you to influence more people, a very important part of business.

You Inc.

John Mcrath

Written by real estate entrepreneur John McGrath, this book is all about maximising your potential in life and in business. John proposes easy to understand steps to attain clarity and achieve a higher potential. You Inc is a practical approach to achieving everything you want from life, written from years of experience and practical knowledge in this field.

The Conversion Code: Capture Internet Leads

Chris Smith

The Conversion Code by Chris Smith, goes through the process of creating a funnel specific to real estate. It’s all about how to capture internet leads, create quality appointments and close more sales. In todays world of technology, this book is more relevant than ever.

Don’t Sweat The Small Stuff

Richard Carlson

Preventing the little things in life from driving you crazy is something that most people could be better at. This book takes an insight into ways to calm down in our stressful lifes and often how our problems can become our teachers. Don’t Sweat the Small Stuff.

Atomic Habits

James Clear

Most people who are having troubles with changing their habits fail because of their systems. Most likely the problem isn’t you. Bad habits are often repreated because you don’t have the right system for change, it’s not that you don’t want to change. Atmoic habits provides you with a proven system to rise to new heights and maintain your habits.

Tools of Titans

Tim Ferriss

Tim Ferriss has interviewed some of the worlds most famous celebreties and athletes ranging from Jamie Foxx and Arnold Schwarzenegger to legendary athletes. This book contains the tactics, tools and secrets that Tim has learned from his guests, you won’t find this anywhere else. This book has crafted actionable steps to help you not just learn, but to also take action!

Fanatical Prospecting

Jeb Blount

Fanatical Prospecting opens the eye to the number one failure in sales, an empty pipe. The main cause for an empty pipe is that you’re not consistently prospecting. This book gives business people of all backgrounds an lesson in why prospecting should be your #1 priority and how to go about it.

#askgaryvee – one entrepreneurs take on leadership

Gary Vee

Gary Vaynerchuck is well known and embodies most positive traits that every entrepreneur aspires to. Gary breaks down the need for long term thinking and critizises our need for instant gratification. Instead of consuming content, we should be creating content.

The Nudge

Sonya Driver

A business manual for anyone wanting to start a business, learn from the mistakes of well known entrepreneur Sonya Driver. The Nudge gives readers a tool kit to prepare them for the struggles and ups and downs of owning a business, providing real life expereince that helps you build for a better tomorrow.

Never Split the Difference

Chris Voss

Never Split the Difference, written by former FBI negotiator Chris Voss takes you inside the world of high-stakes negotiations, teaching you principles and useful tactics that can benefit you in any business, personal or corporate negotiation. This book gives you actionable steps that you can put into practice straight away.

Awaken the Giant Within

Anthony Robbins

Awaken the Giant Within is all about taking control back of your life. This book, written by the well-known Anthony Robbins shows readers how to take back immediate control of their lives, control their mental state and control their financial and personal future. An absolute classic.

Video Channels:

Mindset,
Branding & Strategy

General Sales & Marketing

Digital / Web,
& Social Media